Can anyone tell me the significance of marking a used car as "lady driven" or "owned by a woman"?

I can't figure out which stereotype that's supposed to play off of.

From: [identity profile] torrain.livejournal.com


That's the little old lady who only uses the car for grocery-shopping on Sundays. Has now been replaced by the nymphomaniac who only used the back seat.

(As noted below, I'm guessing it's based on the assumption that women (young ones, at any rate) drive less and are safer drivers, which means the car is less likely to have been busted and repaired.)
.

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