Can anyone tell me the significance of marking a used car as "lady driven" or "owned by a woman"?

I can't figure out which stereotype that's supposed to play off of.

From: [identity profile] http://users.livejournal.com/greensleeves_/


Well, if the lady in question had been my Mom, the phrase would have indicated the horn was beaten to death because she used to honk at stupid people so much. >;)
.

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